Just thought I'd give a long-overdue shout out to Ray Mondragon, our Account Executive. Ray has always demonstrated a clear and concise understanding of what we do at the dealership level. Ray understands marketing as it creates value in our business and knows what drives ROI and what does not. I'll always remember Ray asking if it's not producing leads or driving transactions, why would you do it? I've come to live my marketing life by those thoughts and it's led to success. Thank you Ray!! (Employee: Ray Mondragon)